Is 'platform' king?

So here is the little experiment I did that highlights the importance of platform. This highlights the importance of getting your message within the right channels. I posted two near identical posts on different platforms and received two very different results. I tried to aim the same content to target the people on the platform as well.


Recruiting staff? – Don’t let it keep you up at night!

These balmy evenings have played havoc with getting a good night’s sleep this week haven’t they?  But as a business owner or CEO we know of a few more reasons that might keep you awake at night. 
One being finding the right talent to power your business.

84%* of New Zealand based CEOs are concerned about the availability of key skills in the workforce. It’s not just a big challenge facing companies, but also our country as we continue to grow 
and operate in a global market.  


The personalisation of recruitment

The last few years have seen a massive shift in the way we reach audiences, it was once said in New Zealand you could reach the nation on two channels...