4SIGHT

GROWTH IN A TIME OF CLOSED BORDERS

With work increasing nationwide, and offices located across New Zealand in the Bay of Islands, Auckland, Tauranga, Hamilton, Gisborne, Wellington, Christchurch, and Dunedin, 4Sight required a plan to resource and grow in a tight market with increased client demand.

HainesAttract and 4Sights’ journey together started in March 2021 and continues today.

DELIVERABLES
  • Market mapping
  • Attraction story
  • Digital marketing campaign
  • Recruitment
CHALLENGE

4Sight were growing at a rate faster than they could maintain, exacerbated by closed borders, as well as an increased awareness of our environment, and growing work from hospitals, schools, and commercial builds.​

For them, recruitment had been organic over the last decade or so. And although their approach had gone well initially, it wasn’t going to work forever. There was no set process, story, or structure. And there was further need for an increased profile to support candidate engagement.​

4Sight’s goal was to foster and attract the best talent to support clients and the environment.

SOLUTION

The solution for 4Sight was to utilise HainesAttract as an outsourced recruitment partner. The programme we built continues today.

Market mapping allowed us to see the breadth of the recruitment challenge and where available talent was – playing a key role in targeting our efforts.

We created the proposition: “the ideal environment starts with yours.” ​which allowed 4Sight to put the candidate and existing staff at the heart of everything. By creating the ideal environment for its people, the business creates the ideal environment for its clients and communities.

A strategic recruitment marketing plan saw us building awareness and engagement with a mix of traditional, digital, PR, and social advertising. The campaign included sponsored articles and videos on news sites such as TVNZ and NZ Herald as well as programmatic display.

Having a clearly defined story, meant that our Candidate Management team were able to share and show 4Sight’s opportunities, ambitions and goals when engaging and connecting with potential candidates. This also ensured 4Sight had a unified and singular voice in the market.

4Sight are a dynamic business that really value their people and the impact they make, and for our team it’s been a joy to support their ambition.

  • 2,500 careers site visits
  • 30 hires
TESTIMONIAL

“This was a very different type of recruitment campaign for 4Sight to commit to, but we have seen positive results.  It was essential that we communicated what we were doing to all our teams, and in my view, the campaign helped to raise awareness internally as well as externally. We found our teams reaching out to their professional networks, candidates contacting us to understand more, and people commenting that they had seen us “everywhere” on their social media and search platforms! We have made a number of great hires over the last 4 months or so since the campaign launched.”