Author-it Software Corporation (ASC) wanted to attract and engage the talent they needed to build growing engineering and product teams. At the same time, they needed to grow brand awareness and tell their story.
ASC needed to extensively increase their staff in a six-month period and needed a creative concept to draw in the right candidates.
Our proposed concept was “The Next Chapter”, referring to Author-it’s solid track record as a tech company and the next chapter of growth for the organisation. The target audience were tech professionals, reached by a combination of job board advertising, social media advertising and search.
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