Our Media team ran a media landscape session for three of Ministry of Education’s recruitment teams. This included informing them on current trends, speaking on the low unemployment rate (and the effect this is having), the trans-Tasman bubble, the importance of employer brand, and the value in putting yourself in the candidate’s shoes to an effective recruitment marketing strategy.
From the media landscape session, this prompted one of the recruitment team’s to approach Liam, one of Senior Talent solutions Consultants, asking the best way to recruit eight executive level roles in the current climate. They were keen to gain insight on what other Government organisations were doing, what was working in the market, and what was the best way to get in front of the relevant candidates in a way that’s different to other organisations.
One of our Media Strategists, Toni, put together targeted audiences for LinkedIn Sponsored for each of the eight roles (covering the active candidates) and suggested advertising in the business section of the Dominion Post to get in front of passive candidates. The ad ran on two Saturdays and was almost half a page. It was engaging and covered the eight roles, Ministry of Education’s values and values of the ideal candidate.
This resulted in Ministry of Education receiving over 40 high quality applications. It paid off encouraging Ministry of Education to be thinking bigger and more about their brand and what will benefit the candidate.
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